The Battle Between SEO and Social Media
The following is a guest post from Wendy Dessler. Wendy has a ton of knowledge that can be useful to helping you grow your business.
Which is Better for Your Business?
There’s an ongoing debate about where business owners with limited resources should direct their marketing efforts: SEO or social media. There’s talk of one negatively impacting the other or one being far superior to the other, depending on who is doing the talking.
The truth falls somewhere in the middle. Some businesses will have greater success with one approach over another. Others make the mistake of taking too broad of an approach rather than focusing on doing one thing well. Still confused? Here’s what you need to know about the battle between SEO and social media.
SEO vs. Social Media: What’s the Difference?
SEO-- short for Search Engine Optimization-- has become a buzzword in modern business. In short, websites with strong SEO components will rank higher on Google. This drives more organic traffic to the site through the use of a search keyword.
While content plays a key role in SEO through regular updates to a site (indicating that it’s active) as well as keyword engagement, there are technical components to SEO as well. When the Googlebot crawls a website, it takes into consideration various aspects of the site’s functionality with the user in mind. It ultimately ranks the website based on its relevance and authority to search engine users. To better understand the various components of SEO and how to make it work for your business, take a look at Linkio’s guide to seo tools list.
Social media is a completely different channel that runs parallel with a business website. Content shared on social may or may not be from the business website; curated content from related sites plays a significant role in building an audience. Social media is also a powerful way to build rapport with potential customers, building a rapport, and ultimately driving them to the business website.
In short, SEO and social media run parallel to one another with a few overlaps. Both play an important role in a digital marketing strategy.
Does Social Media Impact SEO?
There’s been a lot of concern about whether or not social media use will impact SEO, whether positively or negatively. The answer is both yes and no.
Social media doesn’t directly impact SEO. In other words, if your Facebook and Instagram page are stagnant, you could still have a high volume of traffic on your website. On the other side of the equation, your business could thrive on social media while your website acts as a placeholder on the internet without any peaks or volleys in activity.
That being said, social media can be used to impact SEO over time. For example, if you or another Facebook page shares an interesting piece of content from your blog, readers may click through and spend time scrolling through the article. This could positively impact your SEO in a number of ways.
Does SEO Impact Social Media?
The SEO components on your site, as well as the organic traffic you drive to your site, has no direct bearing on your social media success. A higher Google ranking isn’t going to cause Facebook to push your page over others; they’re separate algorithms. Once again though, SEO can indirectly impact social media.
If someone visits your site after searching for a specific keyword, there are a few actions they can take. Maybe they’ll scroll and leave your site. Alternatively, they might click through to check out your Instagram and follow you to stay up-to-date on sales. They might choose to share a blog piece to Twitter while tagging you and increasing your reach.
Where Should the Focus Lie?
It’s fine to focus on SEO over social media or vice versa; just be sure you’re fostering a connection between the two. Social media is great for short-term results, while SEO has more of a slow burn. Incorporating social share icons into your web content and sharing compelling links to your content via social media will help streamline your sales funnel and lead to success, now and in the future.
Without the fundamentals, the foundation, in place, it doesn’t matter how great your SEO and your social media are. If you’re struggling with systems and the basics of running your business, then we need to talk! Business consulting services is what we are good at… all you need to do is get in touch.